Direct mail,
Finally measurable.
See exactly who responded to your mail, who almost did, and follow up automatically. Every recipient gets a personalized URL, so you know who showed interest in real time.
What HighByrd does
Everything your direct mail was missing
A digital layer on the mail you already send: personalized pages, who-responded tracking, and follow-up that runs itself.
Personalized pages, by recipient
A unique URL opens a page with their name and offer already filled in, on your own domain.
Hot lead detection
See everyone who visited but did not convert, and follow up before they forget you.
Automated follow-up
The right message fires on what they do, not your calendar.
Real-time alerts, by name
Know the moment someone visits, who it was, and what they looked at.
A plain-English dashboard
Mail delivered, visits, hot leads, and revenue, with a dollar value on every conversion.
CRM and webhook integration
A Send Lead to API action pushes responses to your CRM within seconds. Exports to CSV.
Your next campaign should not be a guess.
See exactly who responded to your last mail, and follow up before they forget you. No developer, no data team, no long setup.
Direct mail tracking FAQ
Short answers to the most common questions about how HighByrd tracks, personalizes, and follows up on direct mail.
What is HighByrd?
A direct mail tracking and personalization platform for small and mid-size businesses that shows you who responded to your mail and automates follow-up with the people closest to converting.
How does HighByrd track who responds to direct mail?
It prints a unique personalized URL on each piece. When a recipient visits, HighByrd logs who they are and when, so response ties to a named record instead of a guess.
What is a PURL?
A personalized URL, a unique web address tied to one recipient that opens a page already filled in with their name, offer, and details.
Do I need a developer or IT team?
No. Upload your list, build, and send. Data maps as-is, no code.
How is this different from a QR code or a generic landing page?
Those cannot tell you which named recipient responded. HighByrd ties every visit to a specific person and triggers follow-up based on what they did.
Can HighByrd automate follow-up?
Yes. A visual journey builder sends the next message when a recipient visits a page, submits a form, or takes another action.
Does it integrate with my CRM?
Yes. A "Send Lead to API" action pushes a response to your CRM or webhook within seconds, and data exports to CSV.
What can I measure?
Mail delivered, page visits by name and time, hot (non-converting) leads, conversions with a dollar value attached, and campaign-over-campaign ROI.
Who is HighByrd for?
Small and mid-size businesses that send direct mail (real estate, HVAC and plumbing, home services, restaurants, professional services, non-profits) and agencies that run mail for clients.
Does HighByrd print and mail for me?
No. It is a tracking and personalization layer on mail you are already sending. It does not replace your printer or mail house.
Can I A/B test direct mail?
Yes. Run two versions and HighByrd tracks which drove more visits and conversions.